BFSI insights

From pilot to practice: How BBVA is scaling AI across the organization

Published 6 Nov 2025 ยท openai.com
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Overview

BBVA has transitioned from AI pilots to full-scale implementation across its global operations, involving 11,000 employees. This strategic move aims to embed AI as a core capability within the bank.

Key Insights

  • Employee Reach: AI deployment expanded from 3,000 to 11,000 employees.
  • Time Savings: Approximately 3 hours saved per employee weekly.
  • Efficiency Gains: Workflow efficiency improved by up to 80%.
  • Custom GPTs: Over 20,000 created, with 4,000 frequently used.
  • Training: 250 senior leaders, including the CEO, received specific AI training.
  • Case Study: In Peru, AI reduced query handling time from 7.5 to 1 minute.

Why It Matters

This AI integration enhances operational efficiency and positions BBVA as a leader in AI adoption within the banking sector.

Actionable Implications

  • Banking Sector: Consider structured AI adoption to improve efficiency.
  • Leadership Training: Invest in AI training for senior leaders.
  • Governance: Implement strong governance to mitigate shadow AI risks.
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